Cowboy Cup Rolls Into Rocklahoma 2026 For Cannabis-And-Rock Labor Day Takeover

Cowboy Cup is turning up the volume in 2026.

Oklahoma’s premier cannabis competition, the Cowboy Cup Cannabis Championship & Festival, presented by Dime Industries, is joining forces with Rocklahoma for a first-of-its-kind Labor Day weekend takeover at the Pryor Creek Music Festival Grounds, running September 4–6, 2026.

The partnership brings cannabis culture directly into one of the country’s biggest rock festival weekends, pairing Cowboy Cup’s competition, community programming, vendor marketplace and awards ceremony with Rocklahoma’s 20th anniversary celebration.

The biggest crossover moment arrives Saturday, September 5, when the Cowboy Cup Awards Ceremony takes place ahead of a performance by Cypress Hill — a fitting finale for a weekend built around cannabis, culture and rock and roll.

“The Cowboy Cup has always been about community, culture, and celebrating the best cannabis in Oklahoma,” said Daniel Lewis, CEO of Cowboy Cup. “Partnering with Rocklahoma allows us to introduce the Cowboy Cup experience to an even larger audience and create something truly unique at the intersection of cannabis and rock and roll.”

Founded in 2019, Cowboy Cup has grown into one of the largest cannabis competitions in the country, drawing hundreds of judged entries across categories including flower, concentrates, edibles and cartridges. Winners take home the coveted Cowboy Cup Championship Buckle, billed as a symbol of excellence that is “earned, not bought.”

At Rocklahoma, the Cowboy Cup footprint will include a vendor marketplace spotlighting Oklahoma cannabis brands, industry panels, educational sessions, games, fan experiences, exclusive merchandise, brand activations, the Rawsin Lounge powered by 710trading.com, an official medicating area and the championship awards ceremony.

Rocklahoma’s 2026 lineup will also mark a major anniversary year for the festival, with performances from Slayer celebrating the 40th anniversary of Reign In Blood, along with Godsmack, Papa Roach, Stone Temple Pilots, Cypress Hill, Black Label Society and more.

Saturday access, including full Cowboy Cup programming, starts at $140 all-in. Full weekend Rocklahoma GA passes start at $265 all-in.

Fans can find more information and purchase passes through Cowboy Cup and Rocklahoma.