Spotify to Launch 'Reserved' Concert Tickets for Superfans

Are you a superfan who ranks among an artist’s top listeners on Spotify? If so, you may be able to score two reserved tickets to a tour this year.

Spotify revealed “Reserved” on Thursday — a new experience for eligible Spotify premium subscribers in the U.S. Spotify will “identify” an artist’s most dedicated fans and hold two tour tickets for them, which means “no racing against thousands of other fans, no hunting for codes, just a reserved window to purchase before tickets are on sale to the general public.”

“You show up for the artist, Spotify shows up for you,” the streaming platform said in a press release. “No added fees from Spotify, and more of an artist’s truest fans will end up in the crowd where it matters most.”

This makes Spotify the only audio streaming service where a fandom is rewarded with reserved tickets. However, Spotify noted that not every dedicated fan will receive an offer, as availability will vary by artist, tour, and location. Eligibility will be determined based on your engagement with an artist on Spotify and where you’re located.

Reserved will launch this summer for newly announced tours. Select artists can dedicate tickets to fans through Reserved, and those eligible will be notified via email and in-app notifications. Eligible fans will be able to purchase up to two concert tickets during a dedicated timeframe (about a day) and must complete their purchase on a ticketing partner’s platform during that window.

“Streaming and live music have always gone hand in hand,” Spotify said. “Touring is central to how artists build a career and connect with the fans who show up for them night after night. At its heart, Reserved is simple: tickets saved for real fans to purchase. We’re building this to give something back to the fans who support artists the most—and because when artists and fans win, Spotify does, too. When the listeners who show up for an artist on Spotify are the ones getting into their shows, fans stick around, artists grow, and live music gets stronger.”

Reserved marks the latest innovative opportunity from Spotify; the streaming platform already works with over 40 ticketing partners and offers features like Concerts Near You and Venue Search to help listeners find shows.

More details are expected in the coming months. Learn more about Reserved here.