NFL Expands Ticketing Lineup With Tixr Partnership

The NFL is expanding its ticketing ecosystem with the addition of Tixr as the newest licensed channel of NFL Ticket HQ, giving clubs another tech-forward option for powering primary ticketing operations.

Announced May 21 at the NFL Spring League Meeting in Orlando, the partnership allows Tixr to work directly with NFL clubs as the league continues to invest in more flexible ticketing infrastructure and a more connected fan experience.

“Tixr has built a strong reputation powering major entertainment and sports properties around the world, and their addition to NFL Ticket HQ strengthens the depth of our ticketing ecosystem,” said Bobby Gallo, NFL senior vice president of club business development. “We are big believers in competition and Tixr provides a compelling option for NFL clubs.”

The deal positions Tixr as another major player inside the NFL’s official ticketing framework, with the company and league expected to collaborate on technology capabilities designed to support how clubs engage fans throughout the broader NFL event experience.

“The NFL stands as one of the world’s premier sports and media properties, and we’re thrilled to bring a sophisticated, forward-thinking approach as a partner,” said Robert Davari, CEO of Tixr. “Joining NFL Ticket HQ is an exciting step into the NFL ecosystem, and we look forward to growing within it.”

Founded in 2013, Tixr has built its business across sports, music festivals, venues, nightlife, travel, attractions, comedy and fan conventions. The company currently powers more than 700 partners globally across 60 countries, with professional sports clients and events spanning MLS, NWSL, NASCAR and IndyCar.

Tixr says it approached $1 billion in sales in 2025 and remains one of the largest founder-led and controlled ticketing companies in the world. Its investor backing includes Dragoneer Investment Group, Verance Capital and Sony.

For the NFL, the move adds another licensed platform option for clubs navigating an increasingly competitive and data-driven ticketing market. For Tixr, it marks a major step deeper into the top tier of U.S. professional sports.